| 中国移动套餐业务频繁创新的机理研究 |
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| 引用本文： | 左静.中国移动套餐业务频繁创新的机理研究[J].当代经济管理,2006,28(2):79-83. |
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| 作者姓名： | 左静 |
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| 作者单位： | 南京大学,商学院,江苏,南京,210093 |
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| 摘 要： | 信息产品具有高固定生产成本和低再生产可变成本的经济特征,这决定了其创新行为的特殊性和频繁性。本文试图通过一个信息产品的创新决策模型,解释中国移动频繁地推出各种套餐业务的产品创新机理。分析发现,移动通信市场客户需求增长的高速性和移动通信业务本身的低边际成本是刺激移动运营商频繁推出业务套餐的主要动因。
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| 关 键 词： | 信息产品聚合 套餐业务 转移成本 频繁创新 |
| 文章编号： | 1673-0461(2006)02-0079-05 |
The Frequent Innovative Mechanism of Suite Business of China Mobile |
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| ZUO Jing.The Frequent Innovative Mechanism of Suite Business of China Mobile[J].Contemporary Economic Management,2006,28(2):79-83. |
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| Authors: | ZUO Jing |
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| Abstract: | Information goods have the characters of high fixed cost and low marginal cost,which decides the particularity and the frequency of its innovation.This paper,through an innovative decision-making model of the information goods,explains the frequent innovative mechanism according to which China mobile recommends all kinds of suite business.The analysis indicates the high growth of the demand in the market and the low marginal cost of the business are the main factors for the operators to recommend suite business frequently. |
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| Keywords: | the aggregation of information goods suite business transference of cost frequent innovation |
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