产业融合与融合产品的需求增长--基于修正的Bass模型的分析

产业融合形成的创新性产品所带来的需求增长包含了两个过程:一是对产业融合的原有产业市场需求的替代,二是创造出原有市场之外的新的市场需求。本文在对Bass及相关模型的假设条件作出适当修正的基础上,建立了能够方便、准确地对融合产品的需求增长状况进行分析和估计的产业融合需求增长模型。基于这一模型,本文对融合产品的需求替代和创新、融合产品的需求增长估计以及融合产品的需求增长趋势进行了经验验证和预测。

Industrial Convengence and Demand Growing of Converged Products: Analysis Based on the Modified Bass Model

s: There are two aspects in the growing demand of the converged-innovative products. The first is that the converged products substitute the original market demanding, the second is of creating the new market demanding. With the foundation of new product pervasion model, the article modifies the Bass Model and the hypotheses of related models, and builds a demand growth model of the products of industrial convergence which could analyze and estimate the demand growing of converged products. Base on this modified model, this article validates and forecasts the demand substitution and innovation, demand growing estimation and demand growing uptrend of converged products.