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Less is more! A pathway to consumer's transcendence
Institution:1. University of Economics Ho Chi Minh City, Ho Chi Minh City, Viet Nam;2. UNSW Sydney, Australia;3. Griffith University, Gold Coast, Australia;1. University of North Carolina Wilmington, Cameron Hall – 240B, 4960 Cahill Drive, Wilmington, NC, 28403, USA;2. University of Toledo, Stranahan Hall - 3016, 2801 W. Bancroft St, Toledo, OH, 43606, USA;1. Department of Management, Marketing, and Supply Chain, Boler College of Business, John Carroll University, University Heights, OH, 44118, USA;2. Department of Marketing, School of Business, Virginia Commonwealth University, Richmond, VA, 23284, USA;3. Department of Marketing and Entrepreneurship, Ambassador Crawford College of Business and Entrepreneurship, Kent State University, Kent, OH, 44240, USA;1. Central Connecticut State University, 1615 Stanley St, New Britain, CT, 06050, USA;2. Concordia University, 1455 de Maissoneuve Blvd. Ouest, Montreal, QC, H3G 1M8, Canada;3. UNSW Business School, Sydney, Australia;1. Sprott School of Business, Carleton University, 7007 Nicol, 1125 Colonel By Drive, Ottawa, ON, K1S 5B6, Canada;1. School of Management, Shandong University, Jinan, 250100, China;2. School of Business, Qingdao University of Technology, Tsingtao, 266071, China;1. Department of Economics and Statistics – University of Udine, Via Tomadini, 30, 33100, Udine, Italy;2. Department of Management – University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy
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