Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps |
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| Institution: | 1. School of Economics and Management, Northwest A&F University, Yangling, China;2. School of Economics and Management, Dalian University of Technology, Dalian, China;1. College of Business Administration, Shanghai Business School, Shanghai, 201400, China;2. School of Economics and Management, Tongji University, Shanghai, 200092, China;3. Business School, Changshu Institute of Technology, Changshu, Jiangsu, 215500, China;1. Department of Industrial and Systems Engineering, Dongguk University - Seoul, Seoul, 04620, South Korea;2. Data Science Laboratory (DSLAB), Dongguk University - Seoul, Seoul, 04620, South Korea;3. Division of Future Convergence (HCI Science Major), Dongduk Women''s University, Seoul, 02748, South Korea;1. XLRI - Xavier School of Management, Jamshedpur, India;2. Indian Institute of Management, Kashipur, India;1. University of Bayreuth, Faculty of Law, Business and Economics, Chair in Marketing & Service Management, Universitaetsstrasse 30, 95440, Bayreuth, Germany;2. University of Bayreuth, Faculty of Law, Business and Economics, Chair in Marketing & Innovation, Universitaetsstrasse 30, 95440, Bayreuth, Germany;1. Department of Active Aging Industry, CHA University, South Korea;2. School of AI Healthcare, CHA University, South Korea |
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| Abstract: | This study explores intrinsic (i.e., perceived enjoyment, perceived involvement) and extrinsic motivator (i.e., perceived usefulness, convenience, perceived ease of use) for usage continuance of hedonic mobile applications (apps). Satisfaction serves as an important link between motivators and continued willingness to use, therefore its effect was analysed through mediation. Data was collected through an online survey and a total of 720 valid responses were received. Results showed that intrinsic motivators had a significant effect on continued willingness to use (CWU) and extrinsic motivators on satisfaction for hedonic mobile apps. Extrinsic motivators strongly mediate the relationship between intrinsic motivators and satisfaction. Factors related to viewing patterns (i.e., viewing frequency, viewing time) and demographic factors (i.e., age, education) moderated relationships in the model. This study provides significant theoretical and practical implications for researchers in the domain of mobile applications. The study introduces convenience as a determinant of satisfaction and validates the existence of duality for dimensions of motivators. |
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| Keywords: | Mobile applications Intrinsic motivators Extrinsic motivators Continued willingness to use |
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