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Platform perspective verse user perspective: The role of expression perspective in privacy disclosure
Institution:1. Department of Marketing, School of Business Administration, Hunan University, Changsha, 410000, China;2. Hunan Key Laboratory of Macroeconomic Big Data Mining and its Application, School of Business, Hunan Normal University, Changsha, 410000, China;3. Department of Management, School of Business Administration, Huaqiao University, Quanzhou, 362000, China;1. Instituto Português de Administração de Marketing – IPAM Lisboa, Portugal;2. UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação, Lisboa, Portugal;3. CEAUL - Centro de Estatística e Aplicações, Faculdade de Ciências, Universidade de Lisboa, Portugal;4. Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal;1. College of Economics and Management, China Agricultural University, 17 Qinghua E Rd, Haidian District, Beijing, PR China;2. School of Business, Renmin University of China, No. 59 Zhongguancun Street, Haidian District, Beijing, 100872, PR China;1. Business School, Department of Management, Unisinos University, Av. 950, Porto Alegre, RS, CEP | 93022-750, Brazil;2. Australian Institute of Business (AIB), Marketing from the University of South Australia, Level 16/1 King William St, Adelaide, SA, 5000, Australia;3. Fundação Getulio Vargas''s Sao Paulo School of Business Administration (FGV EAESP), Av. 9 de Julho, 2029, Bela Vista, São Paulo, CEP 01313-902, Brazil;4. Woxsen School of Business, Hyderabad, Telangana, 502345, India;1. School of Business and Administration, Chongqing Technology and Business University, Chongqing, China;2. School of Public Policy and Administration, Chongqing University, Chongqing, China;1. Department of Transportation and Logistics Management, National Yang Ming Chiao Tung University 4F, 118 Chung Hsiao W. Rd., Sec. 1, Taipei, 10012, Taiwan;2. Department of Transportation and Logistics Management, National Yang Ming Chiao Tung University, Assembly Building 1, 1001 Daxue Rd., East Dist., Hsinchu, 30010, Taiwan;1. Ionian Department of Law, Economics and Environment, University of Bari Aldo Moro, Italy;2. Department of Management and Economics, University of Salento, Italy;3. Department of Business Studies, University of Rome Tre, Italy;4. Schulich School of Business, York University, Canada;5. Department of Management, LUISS Guido Carli University, Rome, Italy
Abstract:This study investigates how the expression perspective impacts privacy disclosure when presenting privacy authorization interfaces to users. Using a series of five experiments, the authors discovered that potential users are more inclined to reveal personal information when authorization statements are presented from the user expression perspective (UEP) rather than the platform expression perspective (PEP). This finding is driven by users' perceptions of greater psychological ownership over personal data (POPD) from the UEP as opposed to the PEP. An EEG experiment also reveals that users pay less attention (a lower P2 amplitude) to the UEP (vs. PEP), decreasing the complexity of decision-making (a lower N2 amplitude). This effect persists even when the perceptual load is low but is attenuated under a high perceptual load. The current study contributes to the literature on linguistic framing and privacy disclosure, providing guidelines for platforms to effectively and ethically acquire users' private information.
Keywords:Privacy disclosure  Expression perspective  Linguistic framing  Psychological ownership over personal data  EEG
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