| 浅析中国零售业过度供应现象 |
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| 引用本文： | 宋静怡.浅析中国零售业过度供应现象[J].哈尔滨商业大学学报(社会科学版),2007(1):58-60. |
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| 作者姓名： | 宋静怡 |
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| 作者单位： | 中国人民大学,商学院,北京,100872 |
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| 摘 要： | 中国零售业正处于高速发展阶段,过度供应现象还没有成为发展的主要障碍.但发达国家的经验和我国少数发达城市出现的市场饱和现象警示我们,中国的零售市场有稳定的容量,过多供应可能会发生市场饱和.通过对市场饱和的定义、判断标准以及造成中国市场过度供应原因的介绍和分析,希望对中国市场上零售商数量以及中国零售业未来的发展方向提供参考.
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| 关 键 词： | 过度供应 零售空间 新型业态 |
| 文章编号： | 1671-7112（2007）01-0058-03 |
| 收稿时间： | 2006-10-16 |
| 修稿时间： | 2006年10月16 |
Research upon the Phenomenon Leading to Retail Over-supply |
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| SONG Jing-yi.Research upon the Phenomenon Leading to Retail Over-supply[J].Journal of Harbin University of Commerce:Social Science Edition,2007(1):58-60. |
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| Authors: | SONG Jing-yi |
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| Institution: | Business School, Renmin University, Beijing 100872,China |
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| Abstract: | Retail trade in China has haing experienced a fast - paced stage, over- supply has not play an essential role in impeding retail development. However, experiences from developed countries and several advanced cities in China warn us that the huge Chinese retail markets also have a relatively stable capacity, unlimited supplement may cause saturation. The author introduces and analysis the definition, criterion and reasons of marketing saturation meanwhile hopes to provide some reference when it comes to the prospective orientation of Chinese retail industry. |
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| Keywords: | over-supply retail floor-space new form of retail |
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