黑龙江省农产品分销渠道模式优化研究

黑龙江省是农业大省,加强农产品营销,完善农产品分销渠道,是提升黑龙江省农产品竞争力的重要途径。当前的黑龙江省分销渠道模式已基本形成了以农贸市场为基础、以批发市场为核心的多元化的农产品市场网络体系。现存的农产品分销渠道模式中存在着批发市场的功能不健全、渠道主体薄弱、渠道环节多等主要问题,严重影响着分销渠道的效率。应重点在农产品批发市场建设、农产品流通主体的壮大、发展农产品现代物流等方面作出相应的优化对策研究。

The Optimization Model of Distribution Channels Farm Produce in Heilongjiang Province

Heilongjiang Province is a big province in China.It is an important way to improve the farm produce competitiveness to enforce farm produce marketing and perfect distribution channels of farm produce.The model of distribution channels of Heilongjiang Province has formed the diversification farm produce market net system,which is based on farming trade market with the core as wholesale market.There are some problems in distribution channels model of farm produce,such as insufficient wholesale market function,weak channel main body and overnumbered channel.They badly affect the efficiency of distribution channel.The paper presents such countermeasures as follows:constructing farm produce wholesale market,grandness farm produce circulating main body,developing farm produce modern logistics,etc.