Measuring opinion distributions

In this study it will be argued that the perceived distribution of opinions among others is important for opinion research. Three different ways of measuring the perception of opinion distributions in survey research are compared: (a) by means of a questionwhat most people think about an issue, (b) by means of a questionhow many people are perceived to agree with an issue-statement, (c) by means of ‘line-production-boxes’, a special version ofmagnitude estimation. The results indicate that ‘line-production-boxes’ can improve data quality, but have also some drawbacks which will have to be dealt with. ‘Line-production-boxes’ give a wealth of information about individual differences in the forms of perceived opinion distributions. Although the normal distribution is used often, many other distribution forms are also used. The method of ‘line-production-boxes’ is compared with the method of estimating percentage points. Although high correlations suggest a good concurrent validity, some systematic differences do exist. New research directions are suggested.