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| 基于可持续发展的企业责任文化探讨 | |
| 引用本文： | 王连月,周凯. 基于可持续发展的企业责任文化探讨[J]. 生态经济(学术版), 2010, 0(2): 145-146,155 |
| 作者姓名： | 王连月 周凯 |
| 作者单位： | 青岛理工大学管理学院,山东青岛266520 |
| 摘 要： | 经济全球化的今天,为提升自身品牌和形象、开拓国际国内市场,履行社会责任成为众多企业的重要战略。文章从企业责任文化的理论基础入手,分析了目前我国企业在履行社会责任中存在的问题,提出了企业建设责任文化的策略。 |
| 关 键 词： | 企业社会责任 可持续发展 责任文化 |
Study on the Corporate Culture Responsibility Based on Sustainable Development |
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| WANG Lianyue,ZHOU Kai. Study on the Corporate Culture Responsibility Based on Sustainable Development[J]. Ecological Economy, 2010, 0(2): 145-146,155 | |
| Authors: | WANG Lianyue ZHOU Kai |
| Affiliation: | (Qingdao Technological University,Qingdao Shandong 266520,China) |
| Abstract: | The integration of Global Economy in orde to enhance brand and image,open up international and domestic markets,fulfill corporate social responsibility has become the main stragety for many enterprises.In this paper,based on the theory of corporate responsibility culture,analysis the problems of the enterprises fulfill their social responsibilities and put forward some strategies of building the corporate culture responsibility. |
| Keywords: | corporate social responsibility sustainable development culture responsibility |
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