基于CVM方法的福州国家森林公园游憩价值评价

基于CVM方法对福州国家森林公园的游憩价值进行评价,调查结果得出:2015年福州国家森林公园的游憩价值为2.164亿元。游客对公园的满意度和旅游次数与游客的支付意愿呈显著正相关(p0.05),游客的家庭人口数(p0.01)、月收入(p0.01)和职称(p0.05)与游客的WTP值呈显著正相关。基于研究,景区应在生态环境、服务设施和质量上进一步挖掘公园潜在的游憩价值,并在游客森林游憩过程中,普及生态环境知识和宣传教育,提高游客的生态保护意识。

Recreation Value Evaluation of Fuzhou National Forest Park Based on CVM

This study based on CVM method to evaluate the recreation value of the Fuzhou National Forest Park,the investigation results show that recreation value of the Fuzhou National Forest Park in2015 is 216. 4 million yuan. The tourists' satisfaction and visiting times to the park are significantly positive correlated with the tourists' willingness-to-pay( p < 0. 05),while the family population( p <0. 01),monthly income( p < 0. 01) and professional title( p < 0. 05) of tourist are also significantly positive correlated with the tourists' value of willingness-to-pay. Based on the research,this paper considers that the Fuzhou National Forest Park should tap potential recreation value of itself in the aspects of ecological environment,facility and quality of services,and popularize the knowledge of ecological environment as well as propaganda education,which to improve the awareness of the ecological protection of tourists in the process of forest recreation.