客户价值及其在产品评价中的应用

对传统客户价值概念进行了扩展 ,建立了价格驱动的客户价值趋近函数模型 ,为优化产品配置、提高价格的竞争力提供了参考。在客户价值趋近模型的基础上 ,提出了基于客户价值的产品评价方法 ,并结合汽车行业进行了具体应用 ,证明了方法的有效性和实用性。

Research on Customer Value and Application in Product Evaluation

Starting from the original concept of the Customer Value(CV), a price driving model, which is used to approach CV ,is built to provide references for better collocation of product and promoting the competition of price .Based on the model, a method of product's evaluation based on CV is introduced. A case study for automotive industry is also presented to demonstrate the capabilities of the proposed method.