| 我国旅游企业跨国经营的战略选择 |
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| 引用本文： | 廖军华.我国旅游企业跨国经营的战略选择[J].特区经济,2011(3):145-146. |
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| 作者姓名： | 廖军华 |
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| 作者单位： | 贵州民族学院高等职业技术学院;武汉大学经济与管理学院; |
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| 摘 要： | 跨国经营是我国旅游企业面临的一个紧迫课题。在经济全球化背景下,对我国旅游企业而言,走向世界、跨国经营已是大势所趋,是必然的选择。本文在分析我国旅游企业跨国经营的现实背景、现状及经营误区的基础上,提出了我国旅游企业跨国经营的战略选择。
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| 关 键 词： | 旅游企业 跨国经营 战略选择 |
China tourism enterprise multinational management's strategy selection |
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| Liao Jun Hua.China tourism enterprise multinational management's strategy selection[J].Special Zone Economy,2011(3):145-146. |
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| Authors: | Liao Jun Hua |
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| Institution: | Liao Jun Hua |
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| Abstract: | Transnational business is an urgent task that China tourism enterprises face.In the context of economic globalization,go to the world and multinational operations have become the inevitable choice to China's tourism enterprises.Based on the analysis of the realities background,present situation and operating errors of tourism's multinational enterprises,the article proposed with strategy choices on transnational operation of China's tourism enterprises. |
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| Keywords: | Tourism Enterprises Transnational Operation Strategy Choices |
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