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论企业社会责任:一种可持续增长的价值观
引用本文:吴树畅.论企业社会责任:一种可持续增长的价值观[J].南京财经大学学报,2008(1).
作者姓名:吴树畅
作者单位:山东工商学院 山东济南264005
摘    要:随着中国经济的快速发展,环境恶化、资源紧缺、弱势群体等问题日渐凸显出来,企业社会责任成为社会关注的焦点。但是,理论界和实务界有将"企业社会责任"片面地理解为"企业或有责任"的倾向,这不利于企业社会责任观念接受和推行。社会责任不仅是一种责任,而是一种可持续增长的价值观念,企业在管理中全面履行社会责任,不仅能够得到社会资金的支持,而且能够为企业利益相关者持续创造财富。

关 键 词:企业社会责任  可持续增长  企业价值管理新观念

On Corporate Social Responsibility: the Values of Sustainable Growth
WU Shuchang.On Corporate Social Responsibility: the Values of Sustainable Growth[J].Journal of Nanjing University of Finance and Economics,2008(1).
Authors:WU Shuchang
Abstract:With China's rapid economic development,environmental degradation,resource constraints,the vulnerable groups such issues as increasing protrude,corporate social responsibility to become the focus of attention. However,the theoretical circle and there will be practical,"corporate social responsibility" one-sided understanding of "enterprise contingent responsibility," the tendency is not favorable for the concept of corporate social responsibility to accept and implement.Social responsibility is not only a responsibility but also sustainable growth values,in the management of enterprises in the full implementation of social responsibility,not only to receive the support of social funds,but also to stakeholders for sustainable enterprises to create wealth.
Keywords:corporate social responsibility  sustainable growth  new concepts of enterprise value management
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