牡丹江市实施特色农产品品牌战略的思考

随着全球经济一体化进程的推进，农产品市场环境发生了深刻的变化。要提高我国农产品整体竞争力，当务之急必须从最具竞争力的特色农产品作为切入点，实施特色农产品品牌战略。本文在论述了实施特色农产品品牌战略必要性的基础之上，通过对牡丹江市实施特色农产品品牌战略环境的剖析，结合客观实际情况，制定了牡丹江市实施特色农产品品牌战略的目标，并提出了实现该目标的对策与建议。

Thought on Mu Danjiang City's Implementing the Branding Strategy of Distinct Farm Products

With the rapid progress of the economic globalization, great changes have taken place in the market environment of agricultural products. To improve the overall competition ability of China's agricultural products, the most urgent thing is to execute brand strategy based on characteristic agricultural products with great competition ability. This paper firstly analyzed the necessity of executing brand strategy of characteristic agricultural products and performed the corresponding environmental analysis. Then the authors set up an objective to execute brand strategy of characteristic agricultural products for Mudanjiang City by combining the objective reality, and proposed some measurements and suggestions.