| 浅谈营销发展的新趋势 |
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| 引用本文： | 谢静. 浅谈营销发展的新趋势[J]. 华东经济管理, 2007, 21(10): 138-139 |
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| 作者姓名： | 谢静 |
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| 作者单位： | 安徽经济管理学院,安徽,合肥,230059 |
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| 摘 要： | 在世界经济朝着全球市场一体化、企业生存数字化、商业竞争国际化方向发展的今天,以经济全球化和以互联网、知识经济、高新技术为代表,满足消费者需求为核心的新经济的兴起,使市场营销呈现出一系列发展的新趋势.
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| 关 键 词： | 市场营销 发展趋势 消费者需求 |
| 文章编号： | 1007-5097（2007）10-0138-02 |
| 收稿时间： | 2007-09-20 |
| 修稿时间： | 2007-09-20 |
On the New Tendency of the Marketing Development |
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| XIE Jing. On the New Tendency of the Marketing Development[J]. East China Economic Management, 2007, 21(10): 138-139 |
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| Authors: | XIE Jing |
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| Affiliation: | Anhui Economic Management Institute; Hefei 230059; China |
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| Abstract: | At present,the world economics are facing the global market integration,the enterprise survival digitization,the commercial competition internationalization direction are developing.The economical globalization and take the Internet,the knowledge economy,the high-tech as the representative,take meets the consumer need as core new economystarting,causes the market marketing present a series of development the new tendency. |
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| Keywords: | marketing development tendency consumer demand |
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