Uncommon common sense |
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| Authors: | Bernd Venohr Klaus Meyer |
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| Affiliation: | (), a former Senior Partner of Bain &Company, is now a Professor at the Institute of Management in Berlin.;(), a PhD graduate of London Business School, is Professor of Strategy and International Business at the University of Bath. |
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| Abstract: | Global competition is intense and often thought to be for big multinationals only. Yet, Bernd Venohr and Klaus Meyer believe that mid-size firms can achieve global market leadership, as many German companies demonstrate. But, how do they do it? |
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