中国入境旅游客源市场结构优化研究——基于全球金融危机的视角

全球金融危机的爆发,使中国入境旅游客源市场面临空前的挑战,市场结构将重新整合。中国入境旅游市场中主要客源地分布在亚太地区和欧美一些主要旅游产出国,来华游客多以商务游客和观光休闲为主。这一客源地区的旅游者是受金融危机影响较大的旅游客源市场。为了应对金融危机,化危机为机遇,促进中国入境旅游市场的持续快速发展,应加强金融监管和国际旅游合作,在巩固传统市场基础上开拓新市场,实行差异化市场战略,促进客源流向的均衡化,优化产品结构,促进消费结构合理化。这样才能实现中国入境旅游客源市场结构的优化,将中国入境旅游市场做大做强。

Research on Optimizing the Structure of Inbound Tourism Market in China——Viewing from the Global Financial Crisis

With the outbreak of the global financial crisis, China＇s inbound tourism is facing unprecedented challenges, so its structure need readjust. China＇s inbound tourism markets contain Asia-Pacific region, Europe, United States and other regions. Tourists coming to china are mainly for the business and leisure, These areas are influenced seriously by the global financial crisis. For financial crisis China should convert the crisis into opportunity so that inbound tourism can develop quickly and continuingly. China need adopt a series of measures to improve inbound tourism market structure, such as implementing financial supervision and international collaboration, expanding new markets out of tradition, developing variety market strategies, equalizing the flows of tourists, optimizing the product＇s structure and making consumption pattern reasonable, so that China＇s inbound tourism can become bigger and stronger.