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Retail patronage behavior and shopper typologies: a replication and extension using a multi-format,multi-method approach |
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| Authors: | Jaishankar Ganesh Kristy E. Reynolds Michael G. Luckett |
| Affiliation: | (1) Department of Marketing, College of Business Administration, University of Central Florida, 4000 Central Florida Blvd., Orlando, FL 32816-1400, USA;(2) University of Alabama, Tuscaloosa, AL, USA;(3) University of South Florida, St. Petersburg, St. Petersburg, FL, USA |
| Abstract: | |
| Keywords: | Retailers Consumers Shopper typologies |
| 本文献已被 SpringerLink 等数据库收录！ | |