| 寿险营销渠道创新:直复营销模式在我国的应用 |
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| 引用本文： | 贾凌雪. 寿险营销渠道创新:直复营销模式在我国的应用[J]. 海南金融, 2007, 0(6): 62-64 |
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| 作者姓名： | 贾凌雪 |
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| 作者单位： | 西南财经大学,四川,成都,610074 |
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| 摘 要： | 本文着重讨论直复营销这一创新销售模式于我国寿险业运用,并通过和传统营销模式的比较指出其优势,及我国寿险企业开展直复营销的前景与制约条件,旨在为寿险公司的营销渠道创新提供一些新思路.
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| 关 键 词： | 寿险营销 渠道创新 直复营销 寿险营销 渠道创新 直复营销模式 应用 Channels Marketing Life Insurance Innovation Analysis Chinese 制约条件 前景 寿险企业 优势 比较 传统营销模式 运用 寿险业 销售模式 |
| 文章编号： | 1003-9031（2007）06-0062-03 |
| 修稿时间： | 2007-03-16 |
The Analysis of Innovation in the Life Insurance Marketing Channels——the Implement of Direct Marketing in Chinese life Insurance |
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| JIA Ling-xue. The Analysis of Innovation in the Life Insurance Marketing Channels——the Implement of Direct Marketing in Chinese life Insurance[J]. Hainan Finance, 2007, 0(6): 62-64 |
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| Authors: | JIA Ling-xue |
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| Affiliation: | Southwest University of Finance and Economics, Chengdu 610074,China |
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| Abstract: | The article especially focuses on talking about how to make use of Direct Marketing which is one of the innovative marketing models on the life insurance market.Meanwhile,it points out the advantage of Direct Marketing through comparing with the traditional marketing model,and the forehead and limiting condition of that Chinese life insurance companies launch Direct Marketing.Aim to offer some new thought to life insurance companies on marketing innovation. |
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| Keywords: | Life Insurance Marketing Channel Innovation Direct Marketing |
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