A cross-cultural anatomy of destination image: An application of mixed-methods of UGC and survey |
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| Institution: | 1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong;2. Smart Tourism Education Platform, College of Hotel and Tourism Management, Kyung Hee University, Republic of Korea;1. CETT Barcelona School of Tourism, Hospitality and Gastronomy, Universitat de Barcelona, Av. de Can Marcet, 36-38, 08035 Barcelona, Spain;2. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA 24061, USA;1. Faculty of Business and Law, School of Strategy, Marketing and Innovation, University of Portsmouth, Portsmouth, PO1 3DE, United Kingdom;2. School of Management and Marketing, Westminster Business School, University of Westminster, London, NW1 5LS, United Kingdom;1. School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics, Chengdu, 611130, China;2. Audencia Business School, Marketing Department, 8 Route de La Jonelière, 44312, Nantes, France;3. School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Kowloon, China;1. School of Tourism Management, Sun Yat-sen University, Building 329, 135 Xingangxi Road, Guangzhou, 510275, PR China;2. Key Laboratory of Sustainable Tourism Smart Assessment Technology, Ministry of Culture and Tourism of China, Beijing, PR China;3. Mt.Huangshan Scenic Area Administrative Committee, Huangshan, Anhui, 245899, PR China;1. School of Geography and Ocean Science, Nanjing University, Nanjing, Jiangsu, 210023, PR China;2. Department of Parks, Recreation and Tourism Management, North Carolina State University, 27695, Raleigh, NC, USA;3. School of Community Resources and Development, Arizona State University, 85004, Phoenix, AZ, USA;4. Hainan University-Arizona State University Joint International Tourism College, Hainan University, Hainan, PR China;5. Joint College of Ningbo University and Angre University, Ningbo, Zhejiang, 315201, PR China |
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| Abstract: | The destination competitiveness literature builds on many studies that measure destination competitiveness using determinant factors or attributes, focusing specifically on attributes that influence tourism destination competitiveness. However, these studies overlook the critical destination tourism issue of extreme dependence on a particular country. Extreme dependence on a certain source market is a double-edged sword and a serious threat to destination competitiveness. To address this issue of overreliance, this study delves into a cross-cultural destination image using a novel mixed-methods approach comprised of cross-cultural mixed-methods of user-generated content analytics (Study 1) and survey (Study 2). Findings and contributions are subsequently discussed to generate theoretical and managerial implications. |
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| Keywords: | Destination competitiveness Destination image Mixed-methods User-generated content Survey method |
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