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用系统战略创造企业持续竞争优势
引用本文:余来文,裘兰.用系统战略创造企业持续竞争优势[J].经济与管理,2005,19(2):33-36.
作者姓名:余来文  裘兰
作者单位:深圳市创意村营销策划有限公司,广东,深圳,518000;深圳市国际企业服务有限公司,广东,深圳,518040
摘    要:战略为本,策略为纲。战略定乾坤,思路明方向,因为战略决定成败。现代企业,要想建立持续的竞争优势,必须首先 思考几种关系与要素,即建立系统战略思维、建立持续竞争优势战略应具有的系统性、系统战略资源创造竞争优势、战略落地 与企业运作有效结合,并做到各环节环环相扣、配合默契,才能获得整体企业战略竞争力,发挥竞争优势。用系统的战略来保 持企业持续的成功。

关 键 词:系统战略  持续竞争优势  战略落地
文章编号:1003-3890(2005)02-0033-04
修稿时间:2004年11月5日

Creating the Sustainable Competitive Advantage by Using the Systematic Strategy
Yu Lai-wen,Qiu Lan.Creating the Sustainable Competitive Advantage by Using the Systematic Strategy[J].Economy and Management,2005,19(2):33-36.
Authors:Yu Lai-wen  Qiu Lan
Abstract:Based on strategy, the tactics are keys. Strategy determines the course of events, and fix the direction in thinking. Strategy determines the success or failure. In modem enterprises you must ponder over the following several relations and key elements at first if you want to set up the sustainable competitive advantage. Setting up the strategic thinking of the system. Setting up systematicness of sustainable competitive advantage strategy,creating the competition advantage, and strategy implementing combining with enterprise's operation effectively. Only above - mentioned links cooperate tacitly. Making the most of the competitive advantage. Making enterprises succeed continuously through using the systematic strategy.
Keywords:systematic strategy  sustainable competitive advantage  Implement strategy  
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