基于结构视角的公司创业生态系统分类研究

公司创业生态系统是以大公司为核心企业构建的支持创业企业孵化和成长的生态系统，作为典型创业生态系统，相关研究成果并不多见。从结构视角出发，对公司创业生态系统进行分类研究，运用扎根理论研究方法，以8家企业作为样本，提炼出基于价值主张视角的公司创业生态系统与基于行动视角的公司创业生态系统两个主范畴，进一步得出结构视角下公司创业生态系统这一核心范畴。依据价值主张和行动方式两个维度构建分类模型，将公司创业生态系统划分为产品互联型、内部驱动型、授人以渔型、技术变革型，并进一步阐释4类生态系统内涵特征和选择策略。结论可丰富公司创业生态系统分类研究，对我国具备平台化能力的大公司创业生态系统构建具有一定的启示意义。

The Classification of Corporate Entrepreneurial Ecosystem from the Perspective of Structure

Innovation and entrepreneurship are essential in promoting social and economic development. How to promote the development of innovation and entrepreneurship is a common topic in practice and theory. However, in the process of entrepreneurship, start-ups often face the dilemma of resource constraints and start-up defects. It is difficult to obtain competitive advantage by only using their limited resources, resulting in a significant reduction in the survival rate of start-ups. The corporate entrepreneurship ecosystem is an ecosystem developed with large enterprises as the core to support the incubation and growth of start-ups. Large enterprises rely on the Internet of things, big data, cloud computing and other technologies to develop an innovation and entrepreneurship platform through opening and sharing resources, forming an open entrepreneurship ecosystem with the participation of many stakeholders, so as to improve the success rate of start-ups. It has also re-energised the development of large enterprises and achieved common growth with start-ups. #br#However, as a typical entrepreneurial ecosystem, the relevant research results are not significant. Firstly, in the corporate entrepreneurship ecosystem, large enterprises are no longer limited to internal entrepreneurship and venture capital, their behavior and process have crossed the enterprise boundary, and the logic of innovation and entrepreneurship has also changed fundamentally. The mechanism of this process is worthy of further exploration. Secondly, due to the differences in the characteristic elements, structures and connotations between ecosystems, the types of corporate entrepreneurship ecosystem are also different, and the existing research lacks the category exploration of different system models. Therefore, this paper attempts to classify the corporate entrepreneurship ecosystem from the perspective of structure.#br#Using the grounded theory research method, this paper theoretically takes 8 enterprises such as Haier, Xiaomi and Handu Group as the research samples for programmed grounding, and extracts the concepts and categories through the three steps of open coding, axial coding and selective coding, so as to obtain the classification dimension of the corporate entrepreneurial ecosystem and construct the classification model of the corporate entrepreneurial ecosystem. Then, this paper further explains the characteristics and selection strategies of various types，based on the classification model,.#br#It is found that the process of large enterprises developing entrepreneurial ecosystem is also the process of value co-creation with start-ups. Its value proposition can be divided into two dimensions: customer demand orientation and industrial demand orientation, and its pattern of actions about resource integrating can be divided into enriching and pioneering. Accordingly, the corporate entrepreneurial ecosystem can be divided into four types: product interconnection type, internal driving type,the type of teaching people to how to fish and technological transformation type. Different large enterprises can choose appropriate types to carry out practice according to the degree of diversification of their internal business and the uncertainty of the external environment.#br#This paper is a classified research based on the corporate entrepreneurial ecosystem, which enriches the relevant research in the field of entrepreneurial ecosystem, and the research on the value creation process of corporate entrepreneurship ecosystem widens the research field of value creation. At the same time, the conclusions of this paper provide practical significance for large enterprises to develop a corporate entrepreneurial ecosystem and for start-ups to participate in it. Firstly, this paper extracts four logical paths for large companies to develop an entrepreneurial ecosystem through grounded theoretical methods, which not only provides practical guidance for large enterprises interested in developing an entrepreneurial ecosystem, but also provides a new direction for large companies to get rid of organizational inertia and achieve transformation. Secondly,it expounds and analyzes the resource interaction and value co-creation between large companies and start-ups, provides practical guidance for resource acquisition and value creation of start-ups, and then improves the success rate of entrepreneurship.#br#