| 桥头堡战略背景下云南金融消费者教育调查实证研究 |
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| 引用本文： | 陈军,;杨玲玲. 桥头堡战略背景下云南金融消费者教育调查实证研究[J]. 江西金融职工大学学报, 2014, 0(3): 76-84 |
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| 作者姓名： | 陈军, 杨玲玲 |
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| 作者单位： | [1]云南大学工商管理与旅游管理学院,云南昆明650091; [2]云南师范大学经济与管理学院,云南昆明650500 |
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| 基金项目： | 云南省教育厅科学研究基金项目：云南桥头堡建设背景下的金融消费者教育体系研究（2012Y496） |
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| 摘 要： | 为了加强桥头堡战略下云南省金融市场微观基础，金融消费者教育体系亟待完善。本文通过对云南省16个地州市城镇金融消费者的问卷抽样调查发现，全省金融消费者素质整体偏低，并存在明显的个体差异；并采用因子分析法得出金融认知能力、金融消费偏好和市场环境感知能力是影响云南金融消费者素质的主要因素，据此提出了构建云南省金融消费者教育体系的系统策略。
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| 关 键 词： | 金融消费者教育 问卷调查 因子分析 |
The Empirical Research of Financial Consumer Education in Yunnan Based on the Bridgehead Strategy |
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| Affiliation: | CHEN Jun,YANG Lingling ( 1. School of Business Administration and Tourism Management, Yunnan University, Kunming, Yunnan 650091, China ; 2. School of Economics and Management, Yunnan Normal University, Kunming, Yunnan 650500, China) |
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| Abstract: | The improvement of financial consumer educational system in Yunnan Province is of great impor-tance to strengthen the financial market microcosmic bases under the bridgehead strategy. By sampling survey in 16 areas in Yunnan,the authors have found that the comprehensive quality of urban financial consumers is at a very low level with evident individual difference. Then the factor analysis came to the conclusion that the cognitive capacity of financial,the partiality for consumption and the perception of market environment are the main factors that influence the quality of financial consumers in Yunnan. Thus some strategic measures have been proposed for constructing the education system of Yunnan financial consumers. |
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| Keywords: | Financial Consumer Education Questionnaire Survey Factor Analysis |
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