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| 美国休闲游客对中国作为国际旅游目的地的评价:基于IPA方法 | |
| 引用本文： | 王素洁,胡瑞娟,李想.美国休闲游客对中国作为国际旅游目的地的评价:基于IPA方法[J].旅游学刊,2010,25(5). |
| 作者姓名： | 王素洁 胡瑞娟 李想 |
| 作者单位： | 1. 山东大学管理学院,山东,济南,250100 2. 对外经济贸易大学国际经贸学院,北京,100029 3. 美国南卡罗来纳大学酒店与旅游管理学院,哥伦比亚,29209 |
| 摘 要： | 运用IPA分析法对美国休闲游客对中国作为国际旅游目的地的评价进行实证研究,并通过统计分析探讨了到访美国游客与未到访美国游客对中国绩效性评价方面的差异。研究结果明确了中国今后在继续保持、表现过度、毋须优先和改善重点方面应关注的要素,并提出了具体的应对措施。 |
| 关 键 词： | 美国休闲游客 IPA 中国 国际旅游目的地 |
The Use of Importance-performance Analysis for Evaluating China as An International Tourist Destination——Based on American Leisure Tourists' Perception |
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| WANG Su-jie,HU Rui-juan,Robert LI.The Use of Importance-performance Analysis for Evaluating China as An International Tourist Destination——Based on American Leisure Tourists'' Perception[J].Tourism Tribune,2010,25(5). | |
| Authors: | WANG Su-jie HU Rui-juan Robert LI |
| Institution: | Xiang;1.Management School/a>;Shandong University/a>;Jinan Shandong 250100/a>;China/a>;2.School of International Trade and Economics/a>;University of International Business and Economics/a>;Beijing 100029/a>;3.School of Hotel/a>;Restaurant/a>;and Tourism Management/a>;University of South Carolina/a>;Columbia/a>;SC/a>;USA 29209 |
| Abstract: | This study explores which attributes American leisure tourists consider more important when it comes to choose their international tourist destinations.Specially,this study seeks to how well China,as an international tourist destination,performs in delivering these important attributes.Importance-performance analysis is used in this study to provide in-depth information about the competitiveness and the current advantages and disadvantages of China as American tourists' international tourist destination.The... |
| Keywords: | American leisure tourists importance-performance analysis China international tourist destination |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |