Consumer Fear of Online Identity Theft: Scale Development and Validation |
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| Affiliation: | 1. Friedrich-Schiller University of Jena, Carl-Zeiss-Strasse 3, 07743 Jena, Germany;2. The University of Western Ontario, DAN Management, Social Science Centre Room 4315, 1151 Richmond Street, London, Ontario N6A 5C2, Canada;1. Mercer University, United States;2. Baylor University, United States;1. School of Computing, National University of Singapore, Republic of Singapore;2. NUS Business School, National University of Singapore, Republic of Singapore;3. School of Economic Information Engineering, Southwestern University of Finance and Economics, People''s Republic of China |
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| Abstract: | One unwelcome side effect accompanying the rise of e-commerce concerns the increase in cyber-crime, which in turn contributes to consumer fear of online identity theft (FOIT). This research details the development and validation of a FOIT scale that measures individual differences in consumers' proneness to feel negative emotions in relation to shopping online, specifically, the fear that others may illicitly use their identifying details. Based on literature insights, findings from qualitative interviews (n = 43), and three quantitative studies in Germany (n = 345, n = 539, n = 1,150) conducted in various online contexts, the authors propose a two-dimensional FOIT scale. Comprehensive validation procedures which involve relating FOIT to antecedents and consequences suggest the usefulness of the FOIT scale. Suggestions for future research and managerial implications are discussed. |
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