| 浅谈体验营销和其三种体验模式 |
| |
| 引用本文： | 高春倩.浅谈体验营销和其三种体验模式[J].吉林省经济管理干部学院学报,2010,24(3):46-49. |
| |
| 作者姓名： | 高春倩 |
| |
| 作者单位： | 辽宁对外经贸学院,辽宁,大连,116052 |
| |
| 摘 要： | 体验营销是一种全新的营销理念和营销模式,它的产生给市场营销带来了深远的影响。体验营销与传统营销相比具有自身鲜明的特点。体验营销是企业通过向顾客提供各种体验来提高经营绩效,企业要关注体验营销这种新的营销思维方式。
|
| 关 键 词： | 体验营销 特点 三种体验 |
On Experience Marketing and Its Three Models |
| |
| GAO Chun-qian.On Experience Marketing and Its Three Models[J].Journal of Jilin Province Economic Management Cadre College,2010,24(3):46-49. |
| |
| Authors: | GAO Chun-qian |
| |
| Institution: | GAO Chun-qian(Liaoning Foreign Trade Institute,Dalian,Liaoning 116052,China) |
| |
| Abstract: | Experiential marketing is a new marketing concept and marketing models,which brings far-reaching impact on marketing.Compared with the traditional marketing,experience marketing has its own distinct characteristics.Experiential marketing is the way to improve business performance through offering a variety of experience to the customers.Companies should focus on this new way of marketing. |
| |
| Keywords: | Experiential marketing Characteristics Three kinds of experience |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
