| 基于中介的电子商务市场“柠檬”问题解决方案 |
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| 引用本文： | 韩晶星. 基于中介的电子商务市场“柠檬”问题解决方案[J]. 电子商务, 2007, 0(8) |
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| 作者姓名： | 韩晶星 |
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| 作者单位： | 武汉大学信息管理学院 |
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| 摘 要： | 本文通过简略分析传统市场的"柠檬"问题,继而从电子商务的市场的角度来总结电子商务市场"柠檬"问题产生的原因以及一般的解决方案,最后从中介的角度即从去中介化到再中介化、第三方智能代理、购物搜索引擎、第三方电子商务平台、草根推荐系统(网站)和政府性中介六个方面具体分析了电子商务市场上"柠檬"问题解决途径。
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| 关 键 词： | 电子商务 “柠檬”问题 信息不对称 中介 |
The solution to the 'lemon' problem in the e-marketing based on the intermediary |
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| Abstract: | Through concise analyzing the reason for the "Lemon" in the traditional market,this article then summarize the reason for "Lemon" generated in e-marketing and suggest some generic solutions to the problem,and in the end analyze the detailed solutions for the "Lemon" from the angle of third party intermediary as follows:Disintermediation and further intermediation,the third-part intelligent agents,shopping search engines/comparison shopping website,the third-part e-commerce platform,‘grassroots’ recommendations sys- tem and intermediary of government. |
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| Keywords: | " Lemon" problem Asymmetric Informaton Electronic commerce Intermediary |
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