| 汽车营销基础与实务实训教学系统开发 |
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| 引用本文： | 冯霞.汽车营销基础与实务实训教学系统开发[J].无锡商业职业技术学院学报,2013,13(1):56-58. |
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| 作者姓名： | 冯霞 |
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| 作者单位： | 无锡商业职业技术学院机电工程学院,江苏无锡,214153 |
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| 基金项目： | 无锡商业职业技术学院教科研与教改课题(SYKJ12D15) |
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| 摘 要： | 通过建立汽车营销行业的智能化信息系统模型,讨论了智能应用层内三个系统在汽车营销行业的应用。研究了汽车企业虚拟商务系统的体系结构,结合用户的个性化需求,建立了用户个性化定制系统。根据用户的谈判需求,建立了汽车企业人机交互的商务谈判系统结构。该系统利用ASP模式和Agent技术较好地实现了汽车营销行业的智能化商务需求。
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| 关 键 词： | 汽车营销行业 智能化信息系统 智能应用层 |
Teaching and Training System Development for the Course of Automobile Marketing Theory and Practice |
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| FENG Xia.Teaching and Training System Development for the Course of Automobile Marketing Theory and Practice[J].Journal of Vocational Institute of Commercial Technology,2013,13(1):56-58. |
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| Authors: | FENG Xia |
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| Institution: | FENG Xia(School of Electromechanical Engineering,Wuxi Institute of Commerce,Wuxi,214153,China) |
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| Abstract: | This paper first discusses the building up of intelligent information system model for automobile marketing industry,and then probes the three systems in the intelligent application layer of automobile marketing industry.The paper,furthermore,studies the structure of virtual business system,the personalized customization？system,and the man-machine interactive structure of business negotiation system for automobile enterprises.The intelligent business demands for automobile marketing industry are achieved by using ASP pattern and Agent technology in the intelligent information system. |
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| Keywords: | automobile marketing industry intelligent information system intelligent application layer |
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