| 内地赴澳门自由行游客特征研究 |
| |
| 引用本文： | 曾忠禄,张冬梅. 内地赴澳门自由行游客特征研究[J]. 旅游学刊, 2005, 20(3): 38-42 |
| |
| 作者姓名： | 曾忠禄 张冬梅 |
| |
| 作者单位： | 1. 澳门理工学院,澳门
2. 广东药学院,广州,510224 |
| |
| 摘 要： | 本研究通过在澳门边境检查站和富豪酒店随机抽样调查的方式获得的内地通过自由行方式到澳门旅游的游客样本478个。通过SPSS软件分析，揭示了内地赴澳自由行游客的基本特征、行为模式和对澳门旅游设施的满意度。通过对比2003年调查的随团到澳门旅游的内地游客，本研究发现，自由行游客同随团的游客相比有比较大的差别。
|
| 关 键 词： | 澳门 自由行游客 特征 |
| 文章编号： | 1002-5006(2005)03-0038-05 |
Profiles and Characteristics Study on Individual Visitors from Mainland to Macao |
| |
| ZENG Zhong-lu,ZHANG Dong-mei. Profiles and Characteristics Study on Individual Visitors from Mainland to Macao[J]. Tourism Tribune, 2005, 20(3): 38-42 |
| |
| Authors: | ZENG Zhong-lu ZHANG Dong-mei |
| |
| Affiliation: | ZENG Zhong-lu~1,ZHANG Dong-mei~2 |
| |
| Abstract: | individual visitors from mainland were involved in a random sampling questionnaire survey at Macao customs and Fuhao Hotel before they left Macao.According to data analysis by SPSS,the results present the profiles,behavior patterns,and satisfactions about Macao's traveling facilities of individual visitors from mainland.Compared to visitors who visit Macao with traveling agency in 2003,it is inferred that the individual visitors and the visitors who visit Macao with traveling agency are different in many respects. |
| |
| Keywords: | Macao individual visitors from mainland characteristics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
