首页 | 本学科首页   官方微博 | 高级检索  
     检索      

跨国公司战略联盟及我国企业应对策略
引用本文:彭颖.跨国公司战略联盟及我国企业应对策略[J].特区经济,2011(7):241-242.
作者姓名:彭颖
作者单位:南昌大学经济与管理学院,江西南昌330031
摘    要:第二次世界大战以来,跨国公司获得了空前的发展,扮演着经济社会的重要角色,并推拥着世界经济一体化和全球化走向未来。作为一个发展中、负责任的大国,中国需要有自己的跨国公司,这不仅是经济全球化和世界经济一体化发展趋势所迫,更是中国经济发展和走向强国之列的必然。文章从企业战略联盟及发展趋势出发,提出了我国企业实施战略联盟的对策。

关 键 词:跨国公司  发展趋势  策略  战略联盟

Multinational strategy union and China enterprise handling strategy
Peng Ying.Multinational strategy union and China enterprise handling strategy[J].Special Zone Economy,2011(7):241-242.
Authors:Peng Ying
Abstract:since the end of world war ii,the multinational companies achieved unprecedented development and plays an important role of the economy and society,and the country about tyre and hugged the integration of the world economy globalization and into the future.As a major developing,responsible nation,China needs to have his multinational company,this is not only economic globalization and integration of the world economy development trend,but also forced by China's economic development and go to one of the strongest countries in the inevitable.This article from the enterprise strategic alliance and the development trend of China's enterprises,and puts forward the countermeasures of strategic alliance.
Keywords:Multinationalcompanies  Development trend  Countermeasures  Strategic alliance
本文献已被 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号