跨国公司在华子公司竞争优势与战略倾向实证研究

本文在整理、回顾跨国公司海外子公司竞争优势、战略态势及其演进的相关理论基础上,对跨国公司在华子公司的战略态势、竞争优势与战略倾向进行了理论推演和统计验证。研究结果显示:目前跨国公司在华子公司的总体呈增长态势,外部机会大于威胁,内部优势胜于劣势;当前的竞争优势主要体现在质量管理、企业形象和管理团队素质三个方面;不同战略态势、不同相对市场占有率的跨国公司在华子公司,其竞争优势存在差异;跨国公司在华子公司总体战略倾向主要集中在企业形象、品牌、服务和质量管理四个方面,而且跨国公司在华子公司战略态势的不同会造成其具体战略倾向的差异。

Empirical Research on Competitive Advantages and Strategic Tendencies of MNCs' Subsidiaries in China

This research is based on reviewing related researches about competitive advantages and strategic states of MNCs' oversea subsidiaries.By this,this article analyzes and testifies competitive advantages,strategic states and strategic tendencies of MNCs' subsidiaries in China.As a result,this article finds: MNCs' subsidiaries in China develop more quickly at present,and have more opportunities and more advantages,they are stronger in quality management,company image and top-management team;competitive advantages of MNCs' subsidiaries in China that have different strategic states and different market share,is different;strategic tendencies of MNCs' subsidiaries in China mainly focus on four aspects,and the difference of strategic states makes strategic tendencies' characteristics of MNCs' subsidiaries in China different.