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Commentary on “From academic research to marketing practice: Exploring the marketing science value chain” (John H. Roberts,Ujwal Kayande,Stefan Stremersch) |
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| Authors: | Donald R. Lehmann |
| Affiliation: | Marketing Dept., Columbia Business School, Columbia University, 3022 Broadway, New York, NY 10027, USA |
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| 本文献已被 ScienceDirect 等数据库收录！ | |