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Revisiting the automaticity of phonetic symbolism effects
Authors:Stacey M. Baxter  Alicia Kulczynski  Jasmina Ilicic
Affiliation:1. Newcastle Business School, The University of Newcastle, Callaghan, NSW 2308, Australia;2. Faculty of the Professions, Business School, The University of Adelaide, 10 Pulteney Street, Adelaide, South Australia 5005, Australia
Abstract:This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
Keywords:
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