| 研发导向型制药企业外部资源整合行为探究 |
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| 引用本文： | 余文心,胡豪,史录文,王一涛.研发导向型制药企业外部资源整合行为探究[J].科技进步与对策,2011,28(4):85-89. |
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| 作者姓名： | 余文心 胡豪 史录文 王一涛 |
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| 作者单位： | 澳门大学中华医药研究院;北京大学医药管理国际研究中心;北京大学药学院; |
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| 基金项目： | 澳门特别行政区科学技术发展基金项目，澳门大学RC项目 |
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| 摘 要： | 制药企业在发展过程中需要有效整合外部研发与营销资源。针对我国制药行业的特殊境遇,以海正药业、双鹭药业为例,从发展模式、资源整合途径两方面对比分析了这两类企业的殊同。
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| 关 键 词： | 制药企业 研发 营销 资源 整合 |
Research on the Behaviour of Integrating External Resource in the R&D Oriented Pharmaceutical Companies of China |
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| Yu Wenxin,Hu Hao,Shi Luwen,Wang Yitao.Research on the Behaviour of Integrating External Resource in the R&D Oriented Pharmaceutical Companies of China[J].Science & Technology Progress and Policy,2011,28(4):85-89. |
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| Authors: | Yu Wenxin Hu Hao Shi Luwen Wang Yitao |
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| Institution: | Yu Wenxin1,2,3,Hu Hao1,Shi Luwen2,Wang Yitao1,2(1.Institute of Chinese Medical Sciences,University of Macau,Macau,China,2.International ResearchCenter for Medicinal Administration,Peking University,Beijing 100191,3.Department of PharmacyAdministration and Clinical Pharmacy,China) |
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| Abstract: | The pharmaceutical companies should integrate external R&D and marketing resource effectively in development process.According to the given situation of Chinese pharmaceutical industry,two typical Chinese R&D oriented pharmaceutical companies have shown different intergration behavior.The case study indicates that Chinese pharmaceutical companies should determine integration purpose in accordance with development patterns,then find out resource requirement and formulate integrate strategy. |
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| Keywords: | Pharmaceutical Company Research and Development Marketing Resource Integration |
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