旅游的"符号化"与符号化旅游 --对旅游及旅游开发的符号学审视

旅游的过程是一种符号化的过程.伴随着旅游的大众化和普遍化,旅游符号表象化的危机在悄然滋生并不断加剧.本文运用符号学理论对旅游活动和旅游开发的全过程进行了全面的审视,指出符号化旅游是解决旅游的"符号化"的一把钥匙.借用"前台"、"后台"理论,文章提出了旅游目的地的舞台化空间与文化保护性空间的旅游规划设计及旅游活动模式,为原生文化的演绎及保护提供了理论依据,找到了游客旅游体验及游客行为规范的模式.

Tourism's "Symbolization" and Symbolized Tourism: Examining Tourism and Tourism Development in Semiotics' Views

Travel or tourism is a process of symbolization.With the development of mass tour,the crisis of tourism's "symbolization" has appeared and is going from bad to worse quietly now.This paper makes an overall examination of tourism and tourism exploitation in views of semiotics,and points out that symbolized tourism is a key to solving tourism's "symbolization".By use of "the front stage" and "the back stage" theory,it puts forward the mode of stage space in tourist destination and culture-protective space for tourism planning.This mode provides a theoretical basic for deduction and protection of authentic culture in destinations,and finds out the criterion mode for tourists' behavior and experience.