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Global business partnering among family-owned enterprises |
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| Authors: | Salomão Alencar de Farias Rajan Nataraajan Erica Piros Kovacs |
| Institution: | a PROPAD, Management Graduate Program, Federal University of Pernambuco, UFPE, Av. Prof Moraes Rego, 1235, CEP: 50670-901, Recife, PE, Brazil b Department of Marketing, 201 College of Business, Auburn University, AL 36849-5246, USA |
| Abstract: | This article focuses on foreign partnering in the family-owned business sector of a developing economy in Latin America. The article presents a report on four selected Brazilian companies. Following an analysis from a grounded theory perspective, the findings are discussed, and directions for future research are provided. |
| Keywords: | Family-owned business Foreign-partnership Brazilian northeast Export |
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