Anti-consumption: An overview and research agenda |
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| Authors: | Michael S.W. Lee Karen V. Fernandez |
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| Affiliation: | a The University of Auckland Business School, New Zealand
b New Mexico State University, United States |
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| Abstract: | This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anti-consumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption. |
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| Keywords: | Anti-consumption Definition Overview Research agenda |
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