| 市场营销专业高素质人才培养模式探析 |
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| 引用本文： | 黄琍.市场营销专业高素质人才培养模式探析[J].武汉市经济管理干部学院学报,2011(3):52-54. |
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| 作者姓名： | 黄琍 |
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| 作者单位： | 武汉商业服务学院,湖北武汉430056 |
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| 基金项目： | 湖北省教科规划课题《基于产业结构调整的营销人才培养模式的研究》（项目编号：2009B242）的最终成果 |
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| 摘 要： | 高职院校办学的根本目的是区域经济和为社会发展培养应用型人才。其培养的人才规格必须符合当地的市场需要,这就要求高职市场营销专业要以地方经济的发展和产业结构调整方向、地方经济特色、人才市场的需求规格来确定人才培养方向和人才培养规格,进行人才培养的实施,把握素质、知识与技能的有机组合,培养市场营销应用型人才,为企业和社会服务...
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| 关 键 词： | 区域经济 市场营销 人才培养 |
An Analysis of High-Quality Talents-Training Model of Marketing |
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| HUANG.An Analysis of High-Quality Talents-Training Model of Marketing[J].Journal of Wuhan Economic Administration Cadre's College,2011(3):52-54. |
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| Authors: | HUANG |
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| Institution: | HUANG Li(Wuhan Commercial Service College,Wuhan,Hubei,430056,China) |
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| Abstract: | The fundamental goal of higher vocational colleges is to train application-oriented talents for regional economy and society,whose talent standard must meet local market demand,which requires that marketing determine talent target and standard according to the development and characteristics of regional economy,industrial restructuring and demand for talent market,carry out talent training,combine quality and knowledge with skill,train application-oriented talents in marketing so as to make contribution to the development of regional economy. |
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| Keywords: | regional economy marketing talents training |
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