基于体验视角的医疗消费需求分析

体验经济时代带来了医疗消费环境的变化,文章从体验的视角对医疗消费需求进行分析,体验经济时代医疗消费需求呈现新的特征:情感需求的比重增加、主动参与意识增强、多层次个性化需求显现,现代医院应运用体验营销的新观念,真正从医疗消费者的需求出发,达到医疗消费者的最大满意。

Analysis of medical consumption demand based on experience angle

The experience economy era has brought changes in the environment. This article in the analysis from the experience angle of view to the medical consumption demand, medical consumption demand presents the new characteristic in the experience economical time: Emotion demand proportion deepening; The sense of participation to strengthen; Hope more multi-level personalized medical service.The modern hospital should utilize the experience marketing, embarking truly from the medical consumer’s demand, to achieve biggest consumer satisfaction .