| 顾客价值创新的基本途径及动态管理 |
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| 引用本文： | 高自立,岳媛媛,牟春兰. 顾客价值创新的基本途径及动态管理[J]. 价值工程, 2009, 28(1): 3-5. DOI: 10.3969/j.issn.1006-4311.2009.01.002 |
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| 作者姓名： | 高自立 岳媛媛 牟春兰 |
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| 作者单位： | 山东经济学院,济南,250014;山东经济学院,济南,250014;山东经济学院,济南,250014 |
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| 摘 要： | 顾客价值创新是近年来顾客价值研究的热点之一。从顾客价值及顾客价值创新的概念入手,分析了顾客价值创新的原理,提出了进行顾客价值创新的战略途径,并指出顾客价值创新是一个动态过程,企业需要动态管理。
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| 关 键 词： | 顾客价值 顾客价值创新 动态管理 |
The Basic Way of Customer Value Innovating and Its Dynamic Managing |
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| Gao Zili,Yue Yuanyuan,Mu Chunlan. The Basic Way of Customer Value Innovating and Its Dynamic Managing[J]. Value Engineering, 2009, 28(1): 3-5. DOI: 10.3969/j.issn.1006-4311.2009.01.002 |
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| Authors: | Gao Zili Yue Yuanyuan Mu Chunlan |
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| Affiliation: | Shandong Institute of Economics;Jinan 250014;China |
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| Abstract: | Customer value innovation is a hot topic in the discussion of customer value recently.The article first introduces the concept of customer value and customer value innovation,then analyses the principle of customer value innovation,puts forward the ways of practice the strategy of customer value innovation.At last,the writer poses that customer value innovation is a dynamic process and the enterprises need to dynamic management. |
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| Keywords: | customer value customer value innovating dynamic manageing |
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