| 包装设计与品牌塑造 |
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| 引用本文： | 仝妍妍. 包装设计与品牌塑造[J]. 贵州商业高等专科学校学报, 2009, 22(3): 22-24 |
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| 作者姓名： | 仝妍妍 |
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| 作者单位： | 贵州商业高等专科学校计算机科学与技术系,贵州,贵阳,550004 |
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| 摘 要： | 传统意义的包装设计是用容器或包扎物来保护和美化产品。而现代社会为使产品在市场上标明产品身份、提高产品市场竞争力,在包装中加入了品牌概念。所以现代包装设计除了满足产品包装的基本要求保护和美化产品外,还具有品牌推广的作用。
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| 关 键 词： | 包装设计 品牌 包装设计要素 |
Packing design brand utilization ponder in our country |
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| Tong yan-yan. Packing design brand utilization ponder in our country[J]. Journal of Guizhou Commercial College, 2009, 22(3): 22-24 |
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| Authors: | Tong yan-yan |
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| Affiliation: | Tong yan- yan ( Department of Computer Science, Guizhou Commercial College, Guiyang, guizhou 550004 ) |
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| Abstract: | The traditional significance packing design is protects and the beautified product with the vessel or the binder. Now,the packing design makes the product to mark the product status in the market, to enhance the produce market competitive power, so people has joined the brand concept in the packing. Therefore the modem packing design besides satisfies the product packing the basic request to protect and to beautify the product, but also has the brand promotion. |
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| Keywords: | packaging design brand packing design essential factor |
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