Anticipating converging industries using publicly available data |
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Authors: | Clive-Steven Curran [Author Vitae] Stefanie Bröring [Author Vitae] [Author Vitae] |
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Institution: | a University of Münster, Institute of Business Administration at the Department of Chemistry and Pharmacy, Leonardo-Campus 1, 48149 Münster, Germany b University of Applied Sciences Osnabrück, Oldenburger Landstr. 24, 49090 Osnabrück, Germany and Wageningen University, Hollandseweg 1, 6706 KN Wageningen, Netherlands |
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Abstract: | Industry convergence, described as the blurring of boundaries between industries, plays an increasingly pivotal role in shaping markets and industries. Traditionally, this phenomenon has been discussed in respect to telecommunications, information technologies and electronics, but more recently also the chemical and its related industries find themselves affected by a larger convergence process. With the primary example of phytosterols in the two converging industries of Cosmeceuticals and of Nutraceuticals and Functional Foods, we analyze 7455 scientific and patent references in respect to first indicators for signs of convergence. Furthermore, we present and discuss a multiple indicator concept for monitoring convergence in an R&D-intensive field on the basis of publicly available data. |
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Keywords: | Converging industries Patent analysis Nutraceuticals and Functional Foods Cosmeceuticals Phytosterols Chemical industry Bibliometrics |
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