The effect of bonds on loyalty towards auditors: the mediating role of commitment |
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| Authors: | Sven Kuenzel Ewa Krolikowska |
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| Institution: | 1. The University of Greenwich Business School , Old Royal Naval College, Greenwich, London , UK s.kuenzel@greenwich.ac.uk;3. The University of Greenwich Business School , Old Royal Naval College, Greenwich, London , UK |
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| Abstract: | The study examines the impact of knowledge and social bonds on commitment and behavioural loyalty in auditor–client relationships. A model is proposed and tested using data collected from stock exchange company executives in the UK. The results show the significant effects of the knowledge and social bonds on commitment. Commitment is shown to be a mediating variable, which influences word-of-mouth and continuance but not the purchase of non-audit services. In the light of these findings, suggestions are provided to auditors in developing relationship bonds and managing the relationship at the firm level. |
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| Keywords: | bonds commitment behavioural loyalty auditor–client relationships auditing |
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