面向“中国—东盟博览会”的高级会展管理人才培养模式探讨

结合当前国内外会展教育的发展情况,并且通过对五届中国—东盟博览会进行分析研究,总结出了中国—东盟博览会会展发展的三个特点,即展会规模逐渐扩大并趋于稳定,参展客商逐年增加;经贸成效逐年提高,上升势头良好;国际影响力逐步提升,国际交流与合作日益密切。针对这三个特点,提出面向中国—东盟博览会高级会展管理人才的培养模式,进而将培养模式分为两个方向,一是研究型高级人才;二是应用型高级人才。通过对这两种人才的培养,更好地为中国—东盟博览会服务。

For the "China - ASEAN Expo" a Senior Exhibition to Explore the Mode of Management Personnel Training

In order to study the development characteristics of China-ASEAN Expo, we do a research and combine its both home and broad of educational development. In connection with three characteristics of China-ASEAN Exposition, The scale expansion becomes more stably, and exhibitors increase year by year; the efficiency of economic and trade have been improved year by year. And the international influence have been enhanced gradually, international exchanges and cooperation become more and more closely .The paper proposes the cultivate mode of facing China-ASEAN Expo of high level exposition management talent, that is investigate and application-based type. To serve this international fair in even better, it can be got through by cultivating of these of types.