品牌济南——从天下泉城到美丽济南

若说品牌,每个人都能数出十个八个。在品牌多元化的当下,从吃喝玩乐,到旅游购物,＂牌子＂可谓是实实在在的干货。每一座城市都有几张鲜活的招牌,就如＂春城＂之于昆明,＂古城＂之于丽江,＂牡丹＂之于菏泽,＂青啤＂之于青岛等一样,这一张张鲜活的招牌彰显着城市别样的格调。所以说,品牌不仅仅代表着一个产品、一个企业,往大了说,它还代表着一座城市。如果说,城市是一本打开的书,品牌便是这本书中极其重要的一页。缺少这一页,城市怎算精彩？幸好,济南从不缺品牌。无论是历史上的＂老牌子＂还是如今推出的新品牌,从城市品牌到商业品牌,济南都经得住＂口碑＂的考验。

FROM ＂THE CITY OF SPRINGS＂ TO ＂A BEAUTIFUL JINAN＂

Acity brand is also an identification mark, a spiritual symbol and a value idea, which proclaims the humanisticcharacter and inherent dynamism of the city. With the reputation of ＂the city of springs＂ the old saying ＂there were flowing streams by every house and willow trees by every door＂ has delineated the poetic beauty and picturesque sights of Jinan, that makes springs the optimal choice for representing Jinan city.