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Narcissism and learning from entrepreneurial failure
Authors:Yiran Liu  Yong Li  Xiling Hao  Yuli Zhang
Institution:1. Tianjin University, Tianjin 300350, China;2. University of Nevada Las Vegas, Las Vegas, NV 89154, United States of America;3. Anhui University of Finance and Economics, Anhui 233030, China;4. Nankai University, Tianjin 300071, China
Abstract:Failure of a prior business provides an opportunity for an entrepreneur to learn in the subsequent entrepreneurial endeavor, but learning from failure is not guaranteed. Why do some entrepreneurs learn less from failure than others? In this study, we propose that a narcissistic personality can create cognitive and motivational obstacles to learning. We further posit that the inhibiting effect of narcissism will be more salient when the costs of failure, especially social costs, are higher. Our analysis with a survey sample of startups provides the initial empirical evidence about the negative impact of narcissism on learning from entrepreneurial failure. The study adds to research on learning from failure and narcissism in entrepreneurship.
Keywords:Learning from failure  Entrepreneurship  Narcissism  Failure costs
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