| 基于分布式数据挖掘的连锁商业企业经营决策分析 |
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| 引用本文： | 王益萍,琚春华.基于分布式数据挖掘的连锁商业企业经营决策分析[J].商业研究,2006,99(20):6-10. |
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| 作者姓名： | 王益萍 琚春华 |
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| 作者单位： | 浙江工商大学,工商管理学院,浙江,杭州,310012 |
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| 基金项目： | 国家社科基金项目,项目编号:05BTJ019，教育部社科基金项目,项目编号:04JA790002 |
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| 摘 要： | 分布式经营系统是大型连锁商业企业发展的基础,采用分布式数据挖掘辅助连锁商业企业决策是一种理想选择。连锁商业企业经营决策可以通过基于分布式数据挖掘的全局控制站点决策模式和分站点决策模式,各站点的独立和全局的综合来实行;基于分布式数据挖掘的决策机制与集中式数据挖掘的决策机制相比有划分粒度小、分析与综合性强、面向顾客的灵活度高等特点;并实现了一个客户细分的决策过程。
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| 关 键 词： | 分布式数据挖掘 决策 客户细分 客户管理 |
| 文章编号： | 1001-148X（2006）20-0006-05 |
| 收稿时间： | 2006-02-13 |
| 修稿时间： | 2006-02-13 |
Chain Business Enterprise Decision Making Based on Distributed Data Mining |
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| WANG Yi-ping,JU Chun-hua.Chain Business Enterprise Decision Making Based on Distributed Data Mining[J].Commercial Research,2006,99(20):6-10. |
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| Authors: | WANG Yi-ping JU Chun-hua |
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| Institution: | Zhergjiang Business University, Hangzhou, Zhengjiang 310012, China |
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| Abstract: | The distributed management system is the foundation for large chain business enterprises.So it is expected to adopt distributed datamining technology to support chain business enterprise in decision making.Based on the distributed data mining,this paper designs whole dominating station decision-making pattern and part dominating station decision-making pattern under both independent and integrative conditions.Because of its advantages compared with central data mining in terms of comprehensiveness,precision and customer-orentation,distributed data mining help to realize customer segementation. |
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| Keywords: | distributed data mining decision-making customer segment CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
