Motivation crowding in environmental protection: Evidence from an artefactual field experiment |
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Authors: | Giovanna d'Adda |
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Institution: | Università L. Bocconi, Via Roentgen 1, 20133 Milan, Italy |
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Abstract: | This paper examines how motivation, crowding and social image affect environmental conservation decisions. An artefactual field experiment conducted in Bolivia is used to reproduce the trade-off between individual and social benefits in natural resource use and test the effect of non-monetary and non-regulatory incentives on pro-social behavior for environmental conservation. The results show the presence of a social norm prescribing positive contribution towards environmental protection, and that external incentives have heterogeneous effects on pro-social behavior depending on how they influence reputation and self-image. The experimental results differ from those of analogous experiments conducted in the laboratory, and are instead consistent with those from field experiments on common-pool resource management. This fact suggests caution in generalizing conclusions, reached in the laboratory, to different settings and populations. |
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Keywords: | D03 D62 O13 |
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