我国企业实施绿色营销的困境和出路

绿色营销是一种新的营销理念和营销模式,但是,目前我国企业的绿色营销还存在着诸多问题,如：政府的监督支持不力,企业缺乏实施绿色营销的内在动力,消费者绿色消费需求不足,等。因此,消费者要增强绿色意识,主动购买绿色产品,企业应优化绿色营销策略,政府要加强行政监管,惟有如此,才能合力走出绿色营销的困境,维护人类社会的长远利益,实现经济可持续发展。

Dilemma and Outlet of Green Marketing in Enterprises

Green marketing is a new concept and mode of marketing.Green marketing in China is feature with many problems,such as the deficiency of the supervision and support from the government,lack of intrinsic drive from the enterprise itself,and inadequate green consumption.Therefore,the consumers should strengthen green consumption awareness to initiatively buy green products;the enterprise should strive to optimize the green marketing strategies;the government should strengthen the administrative supervision.Only by this,can the dilemma of green marketing be erased and protect the long-term benefit of human society in order to realize the sustainable economic development.