农资连锁企业发展区域软环境存在问题及对策研究——以浙江为例

随着农资市场价格的放开，中国市场面临着国际农资品牌大量涌入的挑战，国际知名厂商、供应商及流通巨头将采取不同方式进入中国，争夺中国的农资市场份额，中国农资市场主体将受到巨大的冲击，农资流通企业面临将重新洗牌。因此，主动调整和改善农资连锁企业经营的区域软环境，促进和带动中国农资企业的发展已是燃眉之急。应该重视这个问题，并针对存在的不足提出相应的解决措施。

Problems in the Soft Environment for the Development of Chain Enterprises of Agricultural Production Means and their Counter-measures——with Zhejiang Province as an Example

With the opening of market for agricultural production means, China＇s markets are faced with the challenge of overseas inflow. Named international manufacturers, suppliers and logistic giants will try to get in in many different ways, competing for shares in our markets. With such a shock, our enterprises concerned will have to be readjusted improve our soft environment on our own initiative and take other related countermeasures.